MEDIA CENTER - NEWS


22-10-2017
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The French Week at the Boulevard concludes after a series of engaging activities

22 October

Jordanians had the unique opportunity to experience French culture at The Boulevard over the course of 7 days through the activities of the third French Week, which was organized by the Franco Jordanian Chamber of Commerce (CAFRAJ). The week took place between the 15th and 22nd of October under the patronage of the Minister of Tourism H.E. Lina Annab and with the participation of the French Ambassador in Jordan H.E. David Bertolotti and the Chairman of Abdali H.E. Akel Biltaji.

The event reflected Abdali’s ongoing efforts to host new and unique activities geared toward all segments of the community by combining shopping and entertainment in a dynamic and diverse environment. Events like the French Week also help boost tourism in Jordan, in addition to reinforcing Abdali’s position as the premier shopping and lifestyle destination that rivals those of the largest cities worldwide.

During the event, the unique ambiance of the Boulevard intertwined with various aesthetics of French culture, with images of numerous French landmarks on display such as the Eiffel Tower, the Arc de Triomphe, and the Louvre Pyramid. The event also featured a celebratory environment where families enjoyed various French delicacies and desserts.

The Boulevard is a key attraction in Jordan, featuring a wide array of shopping outlets and international brands. Strategically located in the Abdali, which offers an integrated mix of experiences that blend business, food and beverage outlets, and commercial areas, in addition to luxury residences and hotels. The area features designated areas for pedestrians, ample parking and a wide array of services that make it more accessible and convenient to the visitors. As such, Abdali, with its well-planned and beautiful design, offers an integrated lifestyle experience at the heart of Amman that meets all needs in a single location.